Canada's most authoritative and exciting grocery b2b publication
Industry NewsAll-star cast for the ‘Cashmere Collection 2022, Celestial Awakening’ announced

All-star cast for the ‘Cashmere Collection 2022, Celestial Awakening’ announced


A quest to connect with the universe forms the theme of this year’s 19th Annual Cashmere Collection 2022, Celestial Awakening: A Celebration of Strength, Hope and Compassion. Curated by TV personality and fashion expert, Jay Manuel, and starring 12 leading-edge Canadian designers, the collection supports a vision of a future without breast cancer.

More than 230 top Canadian designers have created breathtaking, original couture for the Cashmere Collection since 2004, all entirely crafted in luxurious sheets of Cashmere Bathroom Tissue, Canada’s best-selling brand. This year’s cast includes 12 designers mandated with showing their fashion with compassion in new and improved Cashmere Ultraluxe Bathroom Tissue. The collection serves as an annual fund-and-awareness raiser in support of breast cancer awareness, prevention, and treatment programs through partnerships with the Canadian Cancer Society (CCS) and Quebec Breast Cancer Foundation (QBCF).

The annual kickoff to October’s Breast Cancer Awareness Month, the Cashmere Collection Celestial Awakening: A Celebration of Strength, Hope and Compassion will be revealed on the runway before a VIP audience at an exclusive, live show on September 22 in Toronto.

“We as a society are embarking on an exciting new adventure in a post-pandemic world requiring strength, hope and compassion. This year’s Cashmere Collection celebrates resilience, generosity, and kindness as we align with the stars to create a better, softer, more comfortable world free of breast cancer,” says Susan Irving, CMO Kruger Products, maker of Cashmere.

The Cashmere Collection Celestial Awakening is curated by famed Canadian TV personality and fashion guru, Jay Manuel—best recognized for his roles on America’s Next Top Model, Canada’s Next Top Model and E! Network.

See the promotional video here.

Follow us:

Recent Issues

Related Articles