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Industry NewsAnuga launches new trade show

Anuga launches new trade show

Anuga has launched its new trade show, Anuga Alternatives.

The event will spotlight various products from the plant-based, insect-based, algae-based, mushroom-based and cell-cultivated meat sectors. With over 1,400 companies globally, including at least 70 based in Germany, offering plant-based alternatives, the new trade show will reflect the industry’s interest in expanding variety.

“Alternative proteins are not a short-lived trend, but indeed the future of food. A healthy and sustainable supply of proteins will become essential for the food requirements of an ever-increasing number of consumers. The market for alternative proteins is pushed not only by consumer demand but also by trailblazing technological innovations. The progress made in processing plant-based protein sources and finding new protein sources are of central importance here. At the coming edition of Anuga, especially within the scope of Anuga Alternatives, we will examine these developments in detail,” says Jan Philipp Hartmann, director of Anuga.

Anuga will offer a program comprising webinars, workshops, and speaker events focusing on alternative proteins. The sessions will study the latest research results and technological breakthroughs. Professionals from science, business and environmental protection organizations will also share their insights into plant-based, fermented and cell-cultivated protein sources.

Furthermore, the trade show will address the social aspects of food production, including ethical procurement, biodiversity preservation and the socio-economic impacts of shifting to plant-based diets.

According to Innova Market Insights, the market for plant-based meat substitute products in Germany has seen significant growth in turnover and product launches. Between 2022 and 2023, the market value increased by 7.8 per cent, rising from US$639 million in 2022 to US$689 million in 2023. Additionally, April 2024 saw a 27 per cent increase in meat substitute product launches compared to the previous year, marking a peak in innovation. Own brand companies also experienced positive growth, with 34 per cent of meat substitute product launches in Germany now being own brands.

“The figures impressively underline how the increasing consumer orientation towards plant-based products is sustainably changing the food market and opening up new growth potential. Our new trade show, Anuga Alternatives, answers the market’s dynamic development towards plant-based food and is a decisive trendsetter for the trade and industry. Visitors have the unique opportunity to gain in-depth insights into an aspiring industry, get to know new suppliers and products, inform themselves about the latest trends and keep abreast of the developments of the food industry of tomorrow,” says Bastian Mingers, vice president of food trade fairs at Koelnmesse GmbH.

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