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Industry NewsAunt Jemima Brand to get complete revamp

Aunt Jemima Brand to get complete revamp


Aunt Jemima, a long-time brand of The Quaker Oats Company, a subsidiary of PepsiCo, will remove the image on the packaging and change the name of the brand.

The company says the changes will begin to appear in Q4 2020.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” says Kristin Kroepfl, vice president and chief marketing officer, Quaker Foods North America. “We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”

In addition to the changes on Aunt Jemima, PepsiCo says it is committed to making significant change for its people, its business and communities.

PepsiCo Cchairman and CEO Ramon Laguarta announced the next step in PepsiCo’s journey for racial equality: a more than $400 million set of initiatives over five years to lift up Black communities and increase Black representation at PepsiCo.

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