Balzac’s Coffee Roasters become the official coffee partner and supplier of The National Ballet of Canada.
The multi-faceted, multi-year deal makes Balzac’s the exclusive coffee beverage served at all National Ballet of Canada events, as well as seeing the two brands collaborate on various marketing initiatives to their respective audiences and communities, including sponsorships, sampling opportunities and on-site marketing activations.
“We are absolutely thrilled to announce this new partnership with the National Ballet,” says Christine Cruz-Clarke, CEO of Balzac’s Coffee Roasters. “The National Ballet has such a rich history of engaging its audiences with the finest repertoires in dance. We strive for the same degree of excellence in our own field and look forward to working with them as this new season unfolds.”
“We are excited to embark on this endeavour with Balzac’s Coffee Roasters,” says Barry Hughson, Executive Director, The National Ballet of Canada. “Our patrons have come to expect the best from the National Ballet, and by extension, the brands we associate with. This partnership with another beloved, national brand, continues to deliver on that promise.”
