Becel is donating $500,000 to Second Harvest through its Kind Hearts Fund to tackle food insecurity.
Becel Kind Hearts Fund’s annual donation supports local charities that get food onto the plates of Canadians faced with food insecurity.
“We believe kind hearts are strong hearts, and strong hearts do more good,” says Mandy Au, head of marketing, Upfield Canada. “Becel Kind Hearts Fund is thrilled to sponsor Second Harvest, a reputed organization that shares the goals of embracing kindheartedness and getting sustenance to Canadians faced with food insecurity.”
Becel launched the Kind Hearts Fund in 2020, an initiative created to address the immediate needs brought on by the Covid-19 pandemic, including the growing issue of food insecurity. Subsequently, Becel Kind Hearts Fund pledged to donate $500,000 annually to food banks across Canada. In 2023, the fund donated $500,000 to 14 local charities across Canada. Consumers are tasked to support Becel’s mission by buying Becel products.
