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Industry NewsCanadian association kicks off first plant-based food week

Canadian association kicks off first plant-based food week

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Plant-Based Foods of Canada (PBFC) has launched its first annual plant-based food week, which runs today through to Friday, March 25.

“Canadians are embracing plant-based foods at an increasing rate and the products they are finding taste great. This week will help draw attention to the wonderful products on offer and to help generate a conversation with consumers on how simple, plant-based swaps can have a big impact on our global community. It’s an opportune time for the health of Canadians and the global community to adopt great-tasting, plant-based options, many of which are grown or made right here in Canada,” says Dror Balshine, founder and president of Sol Cuisine Inc. and chair, PBFC Advisory Board.

PBFC says the aim is to encourage Canadians to incorporate more plant-based foods into their diet by trying new meal options or making swaps in their favourite recipes.

A 2021 study conducted by Leger Research found that consumer demand for plant-based foods is growing in Canada and around the world. Recent data shows that two-thirds (67 per cent) of Canadians consume plant-based foods frequently, and 31 per cent of Canadians plan to eat more plant-based foods within the next year.

“With Plant-Based Food Week, we want consumers to know that incorporating plant-based foods into everyday diets has never been easier. Most product categories in the grocery store now have plant-based versions of conventional products. The taste, variety and versatility of the many options make simple plant-based swaps convenient and easy to include in weekly meal plans,” says Leslie Ewing, Executive Director of Plant-Based Foods of Canada.

PBFC is launching a giveaway contest and consumers will have a chance to win a plant-based prize pack courtesy of PBFC members.

Details about the initiative are available here.

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