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Industry NewsCarlton Cards and the Canadian Mental Health Association partnership to foster connections

Carlton Cards and the Canadian Mental Health Association partnership to foster connections


Carlton Cards is launching a nationwide campaign in partnership with the Canadian Mental Health Association, encouraging Canadians to stay connected and show that they care with a card, promoting the benefits of social connection and its positive impacts on mental health.

With the pandemic taking a heavy toll on Canadians experiencing feelings of isolation and loneliness, the need has never been greater to bring awareness to prioritizing staying connected and reaching out to those who need it. Despite a pandemic-driven growth in videoconferencing and social media usage, Canadians are feeling more isolated than ever (from 39 per cent to 47 per cent in less than one month), two-thirds of Canadians (67 per cent) also report they would like to experience more meaningful social interactions in their daily life.

The Carlton Cards campaign will go live October 1st at participating retailers across Canada including Brunet, Familiprix, Federated Coop, Jean Coutu, Lawtons Drugs, Loblaw family of stores, London Drugs, Metro Ontario, PharmaChoice, Pharmasave, Save On Foods, Sobeys/Safeway, and Shoppers Drug Mart. Carlton Cards will be donating proceeds from every greeting card sold to CMHA. Canadians can support this initiative by visiting a participating retail partner, purchasing a greeting card, and sending or giving that card to show loved ones they are thinking of them.

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