Coca-Cola is discontinuing its energy drink in North America, following its launch last year.
The decision is part of the company streamlining products to focus on traditional sodas.
“Our strategy is focused on scaling big bets across a streamlined portfolio … As we scale our best innovations quickly and effectively like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don’t get the traction required for further investment,” says a company representative.
Coca-Cola Energy is still available in other parts of the world.
