The Crispy Minis brand and Emmy Award-winning actress Annie Murphy are back with the second chapter of their “That’s Crispy” campaign, encouraging Canadians to enjoy snacking and explore their “crispy” sides.
“What’s crispy this time is being able to do both without compromise. You can be sensitive AND a leader — crispy. An actress AND an astronaut? That’s so crispy. Through this campaign, I want to inspire Canadians to embrace their duality, rather than limiting themselves to just one role,” says Murphy.
In its first year, the campaign introduced Canadians to being ‘crispy’ — enjoying life without holding back. This year, the brand will showcase what’s possible when Canadians embrace their crispy sides.
he campaign launches this week and will feature moments with Annie Murphy across digital, social, TV, and out-of-home platforms. It was developed in collaboration with creative agency Behaviour and supported by public relations agency Edelman and media buying agency OMD.
The Crispy Minis brand created a ‘moon’ on a moonless night. On Aug. 4, during the New Moon, when no moon was visible in the sky over Huntsville, Ont., the brand used hundreds of drones to light up the night.
“As we enter Year 2 of ‘That’s Crispy,’ we’re excited to show Canadians what’s possible when they embrace having the best of both worlds — whether in life or snacking,” says Logan Chambers, senior director of marketing at PepsiCo Foods Canada. “Crispy Minis brown rice cakes are delicious, gluten-free, and only 70 calories or less per serving. They defy expectations like creating a ‘moon’ out of thin air!”
