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Industry NewsDanone sells Vega brand to private equity firm

Danone sells Vega brand to private equity firm

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Danone has sold its Canadian and U.S. plant-based powder protein brand Vega to a U.S. private equity firm, VM Partners, focused on the health and wellness industry.

The French company announced last October it was looking at the future of the Vega business, a company it acquired in 2016.

Danone says the sale of Vega is part of Danone’s continuous capital allocation optimization and of the strategic review of Danone’s portfolio of brands, SKUs and assets announced in October 2020. The closing of the transaction is subject to customary conditions.

 

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