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Industry NewsDAVIDsTEA Partners with BetterSleep App

DAVIDsTEA Partners with BetterSleep App


DAVIDsTEA Inc. has announced a new partnership with wellness and sleep tracking app BetterSleep (formerly Relax Melodies).

“DAVIDsTEA has always had great success with sleep and relaxation blends and infusions, and the partnership we’re announcing today with BetterSleep helps to bring this expertise, one step further,” said Sarah Segal, CEO and chief brand officer, DAVIDsTEA.

The partnership includes pairing specific wellness-focused tea blends with BetterSleep’s collection of guided meditations, soothing music, playlists, and bedtime stories for adults. Additionally, curated tea pairings have been built into a DAVIDsTEA x BetterSleep brand page.

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