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Industry NewsEMERGE Brand, truLOCAL, wins top awards in Readers' Choice Awards

EMERGE Brand, truLOCAL, wins top awards in Readers’ Choice Awards


EMERGE Commerce Limited, a diversified acquirer and operator of direct-to-consumer e-commerce brands, has announced that truLOCAL, a Canadian premium meat subscription brand, has won multiple awards in Waterloo, Ont. in the Waterloo Record’s Readers’ Choice Awards, including first place in “Best Grocery Pick Up and Delivery.”

“Our customers often tell us how much they love truLOCAL but it’s extra special when we are recognized with awards that are chosen by the community” states Marc Lafleur, founder and CEO, truLOCAL. “We ship our premium frozen meat all over Canada but we started in Waterloo Region and we are incredibly proud of our local roots. We’re so thankful for the support we get from this amazing community.”

truLOCAL won awards in multiple categories including Diamond (first place) in ‘Grocery Pick Up and Delivery’, Platinum (second place) in both ‘Best Frozen Food Store’ and ‘Best Online Ordering’ and Gold (third place) in both ‘Best Online Store/Boutique’ and ‘Best Specialty Food Store.’

“These awards show that people value the convenience and quality that truLOCAL provides its customers.” said Ghassan Halazon, founder and CEO, EMERGE, the company that acquired truLOCAL in January 2021. “truLOCAL cares tremendously about the quality of their meat, convenience, and customer service so it’s nice to see the community recognize truLOCAL’s dedication.”

2021 is the second year in a row that truLOCAL has earned top prizes in multiple categories of the Waterloo Record’s Readers’ Choice Awards.

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