Ever Tru Farms, a new Ontario-based, vertically integrated berry producer of scale aims to “revolutionize the strawberry market in North America.” Ever Tru Farms will launch with its first crop this March, using a sustainable hydroponic growing process that a spokesperson for the brand says: Leads to a better, more consistent, and locally grown product.”
The Ever Tru Farms leadership team has decades of experience in the greenhouse and hydroponic growing industries, including Paul J. Mastronardi, head of sales and marketing, Guido van het Hof, president of Great Northern Hydroponics, as well as participation from Jim DiMenna, president of Red Sun Farms.
The Ever Tru team has spent six years refining the growing process and creating its formula—greenhouse-grown, using a hydroponics system, the strawberries are locally cultivated year-round in a controlled environment with optimum growing conditions, no pesticides, and non-GMO.
Ever Tru Farms is targeting an aggressive expansion plan, and on track to have 1 million square feet of hydroponic growing space online in January of 2022, with an additional 1 million square feet by this coming fall. LED supplemental lighting allows for year-round production, meaning Ever Tru Farms will be producing 30,000 cases of strawberries a week to start, with expected growth of up to 45,000 cases in the near future.
