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Industry NewsFarm Boy launches digital smart label pilot

Farm Boy launches digital smart label pilot


Farm Boy Inc. is testing digital smart labels at one of its Ottawa, Ont. stores.

Danavation Technologies is behind the pilot, which will be implemented in the second quarter of 2021. If the pilot is a success, Farm Boy plans to roll out the “platform-as-a-service” (PaaS) solution at its more than 30 stores across Ontario in 2022.

By implementing the company’s Digital Smart Labels, Farm Boy will have the ability to update product and pricing information on-demand while standardizing store signage, avoiding costly mis-pricing errors and streamlining labour processes, says Danavation.

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