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Category Spotlight
Taking Personal Care to the Next Level in Grocery

Personalized skincare

Personalized skincare tailors products to individuals’ skin types, concerns, and goals. Cosmetics companies leverage data analytics, machine learning, and sensors to provide more effective and efficient skincare solutions. Skincare brands also provide recommendations for product usage, including frequency, amount, and sequence. Further, mobile apps or wearable devices track changes in skin conditions over time and enable personalized skin care.

Anti-ageing cosmetics

As people continue to seek ways to maintain youthful appearances and overall skin health, anti-aging cosmetics are gaining significant popularity within the personal care sector. Products are emerging that contain ingredients like retinol, hyaluronic acid, peptides, and vitamins to reduce wrinkles and other signs of aging. Innovative skin treatments, like microdermabrasion stimulate collagen production, resurface skin, and provide noticeable rejuvenation effects. Cosmetic formulations incorporate plant-based extracts, peptides, and stem cells that claim to reverse or slow down the aging process.

AI-powered self-care

AI-based self-care applications are gaining traction with consumers and companies are leveraging AI algorithms to analyze individual skin types, concerns, and preferences based on uploaded photos or answered questionnaires. Personal care platforms also employ AI to analyze dietary preferences, health goals, and existing health conditions to provide personalized nutrition plans and wellness recommendations.

Eco-friendly products

Sustainable hygiene is gaining traction as consumers become more conscious of their environmental footprint and seek eco-friendly products. Such products focus on using biodegradable and naturally sourced ingredients. They are less harmful to the environment compared to synthetic chemicals. Additionally, manufacturing processes prioritize energy efficiency and water conservation while minimizing emissions and waste.

Sustainable packaging

As consumer preferences continue to shift towards sustainability, the personal care industry utilizes eco-friendly packages like biodegradable and recyclable packaging. Brands use materials, designs, and processes that minimize the environmental impact of packaging while still effectively protecting and presenting the products. Startups in the personal care industry opt for recyclable packaging materials such as cardboard, paper, glass, and certain types of plastic.

Biotechnological enhancement

Biotechnology is used to develop active ingredients for personal care products from plants, animals, or microorganisms. For example, skincare companies utilize hyaluronic acid, a naturally occurring substance, to keep skin hydrated. Biotechnological methods like fermentation, genetic engineering, and tissue culture enable businesses to make natural ingredients without cost and resource-heavy agricultural needs. Brands are also creating bioactive compounds, like enzymes and peptides, with specific benefits derived from biotechnological processes, and target effects such as anti-aging, moisturizing, and skin brightening.


Nanoparticles encapsulate active ingredients and are designed to deliver them more effectively to the skin. They are also used to control the release of active ingredients over time, benefitting products such as anti-inflammatory creams. Additionally, nanoparticles improve the stability of cosmetic ingredients, preventing products from spoiling or becoming less effective over time.

Source: StartUs Insights: Top 10 Personal Care Trends in 2024 |

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