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By Bianca Piluso, Director, Sales Effectiveness, The Nielsen Company

As consumers look to save money on their grocery expenditures, retailers are working to position themselves as the lowest-priced option in an effort to gain foot traffic. 

The pressure to reduce prices has never been greater; in many categories, we see promotions across competitors almost every week of the year. A retailer’s ability to add promotions, drive volume and gain share is extremely limited, not to mention the labour required to update these promotions on a weekly basis.  

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