COVID-19 has had a significant impact on consumer goods sales and shopping habits, according to new research from Brand Momentum.
On a year-to-date basis, COVID-19 has contributed to 80 per cent of YTD growth or an additional $2.5 billion in new sales, with majority of that growth, 68 per cent, from food categories such as prepared foods, refrigeration, diary and frozen.
And with pandemic measures still in place in grocery stores, consumer shopping behaviour is shifting with more focusing on a one-stop-shop and purchasing more items for home cooking.
And, according to Brand Momentum, “centre of store will outperform perimeter as consumers reduce trips to stores and favour products with longer shelf life.”
