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Industry NewsFour trends reshaping Canada’s grocery sector: Report

Four trends reshaping Canada’s grocery sector: Report


Canada’s food retail sector has undergone remarkable change since the start of the pandemic and some of these changes will reshape the industry for years to come, according to new research.

Shake-up in Aisle 21: Disruption, Change and Opportunity in Ontario’s Grocery Sector” is a new report from Brookfield Institute for Innovation and Entrepreneurship at Ryerson University that identifies trends impacting the future of Ontario’s grocery sector. The results of the research are based on interviews with industry insiders, industry publications and labour market and census data.

The four trends include:

  • The Accelerated Rise of E-commerce
  • Driving Loyalty with Data
  • Growth of Market Power + Consolidation
  • Moving Beyond Hyper-Efficient Supply Chains

The report is part of an ongoing Brookfield Institute project to identify new job opportunities for Canadian workers in industries being disrupted by new technologies. The project, “Job Pathways in Food Retail” is being conducted in partnership with the United Food and Commercial Workers union and is funded by the Ontario government and JPMorgan Chase & Co.

Kimberly Bowman, senior project manager, says that this is the first of three parts that will be released, with the next having a focus on applying methods in the workforce. “There’s so much potential for this industry to be a powerhouse for innovation.”

Bowman says a key highlight in the study is that business leaders in Canada in the grocery sector play a large role in the Canadian economy, both as an employer and food provider.

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