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Industry NewsGiant drone delivers Reese treats to Canadians

Giant drone delivers Reese treats to Canadians


Three Canadians whose professions don’t allow them to work from home got a surprise pick-me-up snack delivery at their work sites: Reese snacks delivered via a giant drone in a replica cupboard.

Hershey Canada, which worked with agency partner Mosaic, created “The Outrageous Flying Snack Cupboard”, consisting of a large drone carrying a 20-pound snack cupboard stuffed with Reese treats, and flown via the drone to three Canadians: a construction worker, a lifeguard and a real estate agent.

“At Reese, we’re all about bringing people to their happy place,” said Azim Akhtar, marketing manager – Reese. “And with the challenge of promoting a new chocolate bar in the middle of a pandemic, we knew we had to do more than just make another ad—we wanted to do something that was truly culturally relevant.

“When we thought about the reality of today’s world where many of us are working from home, we realized one of the benefits is having unlimited access to snacks and treats. But that got us thinking about the people who haven’t been able to work from home. With The Outrageous Flying Snack Cupboard, we combined a classic kitchen snack cupboard with the latest drone technology to surprise workers on location and bring their happy place to them, wherever they are. It’s a memorable act of kindness that’s as outrageous as the bar itself.”

Watch the drones in action:

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