Hain Celestial Group has announced the sale of its ParmCrisps snack brand to Our Home, an independent wholesome snacks company.
Hain says it aims to optimize its portfolio and enhance operational efficiency, with proceeds going toward debt reduction.
“By divesting ParmCrisps, we can continue to prioritize driving market reach and category scale of our core better-for-you brands,” says Wendy Davidson, president and CEO of Hain Celestial Group. “This transaction further simplifies our better-for-you portfolio and streamlines our supply chain for operational efficiency and margin expansion.”
Earlier this year, Hain Celestial launched strategic initiatives under its Hain Reimagined transformation plan, focusing on growth in key brands across snacks, baby and kids food, beverages, meal prep and personal care.
The transformation included selling other non-core brands like Thinsters and Queen Helene and exiting specific sub-categories within its product portfolio.
With the ParmCrisps sale, Hain will reduce its manufacturing footprint and streamline its vendor base, contributing to greater operational efficiency. The company recently reported its Q4 and full-year 2024 earnings, highlighting gross margin expansion and improved debt leverage.
