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2022 inductee

Serge Boulanger

Serge Boulanger joined the marketing team of Metro in 1996. In 2002, he was appointed vice president of marketing for the Quebec division where he implemented the new Metro Plus Banner and reusable grocery bags. Between 2008 and 2011, his accomplishments include several promotions; piloting the rebranding of the five conventional banners to the Metro Brand; implementing the new Brunet Plus and Brunet Clinique pharmacies concept in Quebec; and launching the “Ma Santé” program. Since May 2012, Boulanger has acted as senior vice-president, national procurement and corporate brands. He is a board member of United Grocers Inc. (UGI), GS1 Canada and Tel-jeunes Foundation.