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Healthy Indulgence

SWEETS & SNACKS
Time-starved consumers reach for convenience with sweets and snacks when hungry, but they often seek better-for-you indulgent options
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Consumer Insights

Protein Push: Canadians are turning to snacks with protein in their quest for healthier food options.

68% of consumers recognize the importance of protein-rich snacks BUT

31% find it difficult to locate snacks that are a good source of protein.

Low Sugar: 44% have trouble finding snacks that aren’t too high in sugar

Fibre: 28% struggle to locate snacks that are a good source of fibre

SimplyProtein/Maru Public Opinion online panel survey, February 8, 2023

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Canadians’ Candy Cravings

68% shop for candy

PURCHASE FREQUENCY

PURCHASE WEEKLY OR MORE 10%

PURCHASE MONTHLY 18%

PURCHASE RARELY 34%

PURCHASE LOCATION

BIG BOX 44%

DISCOUNT 39%

CONVENTION GROCERY STORE 33%

82% of shoppers have not changed where they purchase candy and

47% say that if their preferred brand is not available, they will wait until their next shopping trip to see if it is back in stock.

35% would switch brand and

18% would go to another store.

PRIVATE LABEL VERSUS CPG BRANDS

56% feel the quality of private label candy is the same as that of national brands

23% feel it is worse than some national brands

Caddle Rapid Response Candy Shopping Insights, October 2023

image of a candy

Snack time any time

Snacking’s share of total North American eating and drinking occasions is growing and the playing field between meals and snacks is now level, with snacking making up 50% of the market share.

10% early morning

9% mid-morning

14% after dinner

6% late night

The Hartman Group, Eating & Drinking Occasions Landscape 2023

ROGERS

Lantic

SPRINKLE, DUST, STIR, BAKE, TOP.

Make Life Sweeter with Maple.

PLASTIQUE PLASTIQUE

PLASTIQUE POCHETTE

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