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Industry NewsHenkel to merge business units to create new “Consumer Brands”

Henkel to merge business units to create new “Consumer Brands”


Henkel has announced plans to merge its business units Laundry & Home Care and Beauty Care into one business unit: Henkel Consumer Brands. The company will start preparations for the integration process immediately and aims to have the new organization in place latest by the beginning of 2023. With the new business unit, Henkel will build one multi-category platform for growth, combining its consumer brands and businesses under one roof, including many iconic brands such as Persil and Schwarzkopf, also comprising the hair professional business.

“We will join forces in our consumer goods businesses to create one strong, integrated business unit as a foundation for future profitable growth. The integrated Consumer Brands business will bring significant benefits to Henkel, our shareholders, customers and teams and will be well-positioned to actively shape its future in a highly dynamic industry,” said Carsten Knobel, CEO of Henkel.

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