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Image GalleryProduce learnings at Ontario event: Photos

Produce learnings at Ontario event: Photos

The Ontario Produce Marketing Association held its 2023 Industry Connect and AGM on June 7 at the Rockway Vineyards in St. Catharines, Ont.

Retailers and produce suppliers attended the all-day event to learn about how the OPMA is supporting the growth of the industry through various initiatives, including announcing the launch of a new “Women’s Produce Network.” Numerator, which partners with OMPA, provided shopper insights consumer purchasing behaviour and how to grow the produce basket.

OPMA celebrated the 10th year anniversary of the “Produce Made Simple” consumer-oriented initiative, a program promoting the use of produce in recipes. To mark the anniversary, the OPMA has announced a rebranding of Produce Made Simple logo and web site redesign.

Grocery Business attended the event. 

During the AGM, the OPMA announced its executive committee, including its new chair, and the new board of directors:

Executive Committee
Adam Donikian, Sobeys, Chair
Amanda Knauff, Taylor Farms, Vice Chair
Todd Patterson, Big Mountain Foods, Immediate Pat Chair
Steve Moffat, North American Produce Buyers, Treasure

Board of Directors 2023 – 2024
Daniel Baldin, Longo’s
Agnes Boutro, Mastronardi Produce
Andrew George, Earth Fresh Farms
Ryan Goad, Loblaw Companies
Madison Hopper, Equifruit
Michael Miranda, Farm Boy
Ariel Nevado, Metro
Steve Roberts, Vineland Growers Cooperative
Julian Sarraino, Fresh Taste
Dan Tukendorf, Ontario Fruit and Vegetable Growers Association
Matt Quiring, Nature Fresh Farm
Marc Wall, Sandy Shore Farms
Dustin Wellman, Wonderful Sales

Daniel Baldin, Longo’s; Kelle Neufeld, Lisa Zhou, Dole Fresh Vegetables; Dan Tukendorf, Ontario Fruit & Vegetable Growers’ Association; Jenna Peters and Ajit Saxena, Mucci Farms
Cara Ferguson and Amy Wright, edana integrated marketing; Marc Wall, Sandy Shores Farms; Maria Arbulu, USDA
Steve Moffat, North American Produce Buyers; Cristina Caruso, Toronto Foundation for Student Success
Jeremy Smith, North American Produce Buyers; Rita Sterne, Greenhouse Technology Network; Gord Watson, Adam Donikian, Ryan Ong, and Dave Jinks, Sobeys; Markus Pfenning, Pfenning’s Organic Vegetables; Madison Hopper, Equifruit
Prakesh Ganesan and Kelsey Coon, Highline Mushrooms
Heather Urban, CPMA; Michèle McMillan, Ippolito Fruit & Produce; Spencer Lightfoot and Jack Hannigan, Nature Fresh Farms; Jeffrey Phung, Del Monte Fresh Produce
Lisa Zhou, Dole; Leah Hardy, Wonderful Sales; June DenBak, Vineland Growers’ Cooperative
Attendees at the OPMA AGM
Emilia De Sousa, communications and member services manager for the OPMA during the AGM. At the front table from left is Stephen Reid, OPMA president and Todd Patterson, OPMA Chair

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