The Ontario Produce Marketing Association held its 2023 Industry Connect and AGM on June 7 at the Rockway Vineyards in St. Catharines, Ont.
Retailers and produce suppliers attended the all-day event to learn about how the OPMA is supporting the growth of the industry through various initiatives, including announcing the launch of a new “Women’s Produce Network.” Numerator, which partners with OMPA, provided shopper insights consumer purchasing behaviour and how to grow the produce basket.
OPMA celebrated the 10th year anniversary of the “Produce Made Simple” consumer-oriented initiative, a program promoting the use of produce in recipes. To mark the anniversary, the OPMA has announced a rebranding of Produce Made Simple logo and web site redesign.
Grocery Business attended the event.
During the AGM, the OPMA announced its executive committee, including its new chair, and the new board of directors:
Executive Committee
Adam Donikian, Sobeys, Chair
Amanda Knauff, Taylor Farms, Vice Chair
Todd Patterson, Big Mountain Foods, Immediate Pat Chair
Steve Moffat, North American Produce Buyers, Treasure
Board of Directors 2023 – 2024
Daniel Baldin, Longo’s
Agnes Boutro, Mastronardi Produce
Andrew George, Earth Fresh Farms
Ryan Goad, Loblaw Companies
Madison Hopper, Equifruit
Michael Miranda, Farm Boy
Ariel Nevado, Metro
Steve Roberts, Vineland Growers Cooperative
Julian Sarraino, Fresh Taste
Dan Tukendorf, Ontario Fruit and Vegetable Growers Association
Matt Quiring, Nature Fresh Farm
Marc Wall, Sandy Shore Farms
Dustin Wellman, Wonderful Sales
