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Industry Newsa2 Milk by B.C.’s Agrifoods Cooperative launches ad campaign

a2 Milk by B.C.’s Agrifoods Cooperative launches ad campaign

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a2 Milk, a licensed brand under Burnaby, B.C.-based Agrifoods Cooperative, has introduced its a2 milk campaign “to show Canadians that not all milks are equal….The objective is to disrupt purchasing habits and get people to consider a new brand of milk,” according to a release.

Created by agency partner Zulu Alpha Kilo, the star of the digital-first campaign is a dishonest catfish who contrasts the easier-to-digest benefit of a2 Milk against a humourous, relatable life moment that is anything but digestible.

“This campaign was developed to be distinctive and disruptive in the dairy category,” says Danielle Pearson, President of Agrifoods Nutrition Division. “We have a unique product that is proven to be gut-friendly and we wanted to demonstrate that in a memorable way to Canadian consumers.”

See the new a2 ad HERE!

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