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Industry NewsAcosta Group to acquire CROSSMARK

Acosta Group to acquire CROSSMARK

Acosta Group; CROSSMARK; Product Connections

Acosta Group is acquiring CROSSMARK, including its sales agency and retail solutions businesses, and its Product Connections marketing services businesses from WIS International.

WIS International will retain its inventory verification services business. Acosta says the transaction will further accelerate its ongoing transformation, enhancing the company’s role as a proven growth engine for brands across all retail channels.

“The acquisition of CROSSMARK and Product Connections organizations, with outstanding people and complementary sales, retail, and marketing services and solutions, represents another milestone in our transformation journey,” says Brian Wynne, CEO of Acosta Group. “Today’s announcement reflects our commitment to continued investment in our people, technology, client and customer relationships, and business overall, creating enhanced value for all of our stakeholders.”

“Our strong balance sheet enables us to make these strategic investments,” added Wynne. “Our acquisition of CROSSMARK and Product Connections will strengthen our ability to provide valuable services for our customers in an industry facing persistent macroeconomic challenges, changing consumer behaviors, and further CPG and retailer consolidation. We look forward to elevating how we serve brand owners and retailers with leading-edge solutions to deliver on our purpose of connecting consumers with the brands they love.”

Acosta Group launched its unified brand in early 2023 to build on the company’s 96-year legacy and aligns its omnichannel retail, marketing and foodservice agencies.

“Based on Acosta Group’s successful transformation under Brian and his leadership team, we are confident they will be a strong steward of CROSSMARK, Product Connections, and our customers and people for the long term,” says Jim Rose, CEO of WIS International. “We are excited about the opportunities that being a part of Acosta Group will create for our CROSSMARK and Product Connections associates, clients, and customers.”

Following the close of the transaction, Acosta Group will continue to be led by Brian Wynne, CEO of Acosta Group. Jim Rose will remain as WIS International’s CEO, leading the inventory verification services business. 

Completion of the transaction is subject to customary closing conditions, including regulatory approval.

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