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Industry NewsAlberta Dairy launches new ‘Smash Milk’ ad campaign

Alberta Dairy launches new ‘Smash Milk’ ad campaign

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A new advertising campaign unveiled this week by Alberta Milk is aimed at telling Albertans—especially younger ones—”that there are plenty of other delicious ways to add dairy to their diets,” according to a release.

The campaign, entitled “Smash Milk,” began airing this month throughout the province. The hero spot, “Smash the Glass”, a high-energy 30-second video, demonstrates the variety of ways dairy can be consumed.

Smash Milk creative will air on digital out of home, streaming audio and social platforms including Tiktok, Instagram, Facebook and Youtube. The campaign is currently in market until the end of Spring 2022.

Watch “Smash Milk” here.

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