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Industry NewsAlimentation Couche-Tard makes $55 M of investments from its Circle K Venture...

Alimentation Couche-Tard makes $55 M of investments from its Circle K Venture Fund


Alimentation Couche-Tard has invested more than half of the initial $100 million of its Circle K Venture Fund in startup companies that are developing forward-looking solutions “focused on enhancing the customer experience in its stores and beyond, improving efficiency and making its customers’ lives a little easier every day” according to its release.

Since its inception in 2020, the company’s Circle K Venture Fund has invested in and partnered with innovative companies reaching into new frontiers of convenience through technology, delivery, store layout, labour and more.

The fund’s most recent investments are Food Rocket and Farmstead, both U.S.-based companies, offering delivery of grocery, convenience, and pantry items at competitive prices and compelling speed. Couche-Tard is working with these two partners on piloting commercial programs, by testing and learning the best approaches to compete in the fast-expanding world of delivery and distribution for its urban and suburban customers.

Among the Fund’s other investments made since its inception are Pensa Systems, a leading innovator in the automated use of computer vision and artificial intelligence for retail-in-store data and analytics, and Jackpocket, the first licensed-third party app in the U.S. providing an easy and secure way to order official state lottery tickets.

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