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Industry NewsAmazon Go rollout stalls

Amazon Go rollout stalls

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Thursday, March 30, 2017

Announced with much fanfare last December, Amazon’s futuristic new grocery store, Amazon Go, appears to have run into technical difficulties that have delayed its public opening.

The store uses machine learning and cameras to detect what’s in shoppers’ carts and automatically charges their Amazon accounts so they can leave the store without ever taking out their wallets. But Amazon Go isn’t quite ready for primetime, according to media reports.

The technology is having trouble keeping track of more than 20 people at a time and struggles to track an item that has been moved from its place on the shelf, a Business Insider report says. Right now, things only run smoothly when there are just a few customers in the store or if they’re moving slowly as they shop.

Amazon has been testing the store at its campus in Seattle, with employees serving as beta testers. Amazon officially announced the store last December with a video showing how it will eventually work and said at the time that the store would be open to the public in early 2017. 

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