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Industry NewsAmazon targets impulse purchasers with Instant Pickup kiosks

Amazon targets impulse purchasers with Instant Pickup kiosks

Thursday, August 17, 2017

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Amazon has launched Instant Pickup, a free service offering Prime and Prime Student members a curated selection of daily essentials available for pickup in two minutes or less at five of the company’s fully staffed pickup locations in Los Angeles, Atlanta, Berkeley, Calif., Columbus, Ohio, and College Park, Maryland.

Items available at the Instant Pickup kiosks include snacks, drinks and electronics, as well as some of Amazon’s most popular devices. The Instant Pickup program is intended to target impulse buys, and puts Amazon in competition with vending machine services, according to a Reuters report.

“As shopping behaviours continue to evolve, customers consistently tell us that they want items even faster,” said Ripley MacDonald, director, student programs, Amazon.

Instant Pickup allows Prime and Prime Student members to use the Amazon app to browse the selection, place an order, and even add last-minute items to an online order. At the Instant Pickup locations, Amazon employees quickly load orders into lockers, and customers receive bar codes to access their purchases. Amazon says purchases can be retrieved by customers “within two minutes or less” of placing an order.

Amazon plans to rollout Instant Pickup to more locations in the coming months, including one in Chicago’s Lincoln Park neighborhood, Reuters reports. Amazon operates a total of 22 staffed pickup locations on or near college campuses across the U.S.

 

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