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Industry NewsArgyle expands in deal with ChangeMakers and Context

Argyle expands in deal with ChangeMakers and Context


Independent communications consulting firm Argyle Public Relationships has announced a national expansion with the integration of ChangeMakers and Context and Argyle Group.

ChangeMakers and Context are two of Western Canada’s premier consultancies. After the deal, Argyle will have a team of 80 professionals in seven cities, with annual revenue of more than $17 million.

Context, founded in 1990, is a leader in public engagement and public health programming, with offices in Vancouver, Victoria, Calgary and Edmonton. ChangeMakers, founded and based in Winnipeg since 1998, is one of Canada’s leading creative and social marketing firms.

These firms complement Argyle, which was founded in Toronto in 1979 and has grown to become one of the nation’s best known public relations firms.

“At a time when truth and trust are elusive, communications firms need new skillsets – and organizations need new mindsets – to navigate a complex world,” said Daniel Tisch, Argyle’s president and CEO. “That’s why the new Argyle brings together research-based communications, deep public engagement and breakthrough creativity. Argyle’s expanded national team excels at both representing our clients to the public – and the public to our clients – resulting in better decisions, more reputable businesses and a healthier society.”

The senior executives of all three firms continue in senior roles in the new organization. Daniel Tisch remains Argyle’s CEO. ChangeMakers’ founder, Correy Myco, becomes Argyle’s executive vice president, marketing, and Stefan Moores becomes Argyle’s executive vice president and chief operating officer. Context COO Krista Bax becomes Argyle’s senior vice president for Western Canada, and the firm’s longstanding principals, John Forsdick and Jack Boomer, continue in their current roles as senior advisors.

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