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Industry NewsBack-to-school shopping underway for 86.3% of Canadians: Survey

Back-to-school shopping underway for 86.3% of Canadians: Survey


According to Retail Council of Canada’s (RCC) just released Back-to-School 2022 Shopping Survey, almost 86.3 per cent of Canadians make back-to-school purchases. Apparel is the top spending category, followed by books and personal and home electronics such as smartphones and tablets.  

Spending on school-related items is underway with 42.9 per cent of respondents reporting that they make purchases between two to four weeks before the holiday.  

Key takeaways:

  • 5% intend to shop locally, and in person, this year versus online.
  • 77% will spend more than $50.
  • Big box retailers, followed by clothing retailers, are where most consumers say they intend to make their purchases.
  • 7% of Canadians specifically go shopping for back-to-school purchases.

About the survey: Caddle surveyed Canadians from coast to coast in June 2022 to better understand consumers’ shopping intentions around going back to school. The survey was conducted using Caddle’s mobile platform and online panel amongst a representative randomized sample of over 9,000 Canadians.

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