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Industry News"Big Social" national nutrition campaign launched

“Big Social” national nutrition campaign launched


Community Food Centres Canada (CFCC) has launched “The Big Social,” a new national campaign to raise money for healthy food programs in low-income communities.

The campaign will run November 1-10. Thousands of Canadians will host meals in their homes and workplaces and raise money to give low-income Canadians better access to healthy food. President’s Choice is the campaign’s presenting partner.

A Big Social event can be a dinner party, a potluck, a supper club, an office lunch, a family dinner – whatever a host chooses. Hosts set a fundraising goal, invite their guests, and ask them to make a donation. The money they raise supports low-income Canadians to access good food and other programs.

CFCC is a national nonprofit that supports people who are struggling with poverty and food insecurity. Its programs help people across Canada to access healthy food, improve their health and become less isolated.

Other supporters include Food Network Canada, Neal Brothers Foods, Precision Nutrition and Steam Whistle Brewery.

More details here.

Photo: The Big Social

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