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Industry NewsBrandSpark announces 9th annual Most Trusted Consumer Product Brands for 2022

BrandSpark announces 9th annual Most Trusted Consumer Product Brands for 2022

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BrandSpark International has announced the 2022 winners of the BrandSpark Most Trusted Awards (“BMTA”) for consumer products.

5 notable winners from the 2022 BrandSpark Most Trusted Awards

1. The brand with the largest trust share and margin of trust in the entire study was heritage brand Arm & Hammer for the fridge deodorizer category

2. Home air purification exploded in sales over the pandemic. Honeywell moved into the sole first most trusted position in this category, driven by quality and efficacy.   

3. Ben’s Original (formerly Uncle Ben’s) and Pearl Milling Company (formerly Aunt Jemima) successfully navigated important brand updates, even though many shoppers in the study still refer to the heritage branding. 

4. Despite trust growth for private label (Kirkland) in beef, Maple Leaf remains Canada’s trust leader for both poultry and pork products. 

5. In Personal Care no brand increased its trust with more shoppers than Dove, fueled by consistent quality and value across products for the whole family.

The winners were selected based on a survey of 17,575 Canadians who shared their thoughts on which brands they trust the most and reasons for that trust in 151 categories in which they have recently shopped. 

See the full list of winners here.

 

 

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