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BrandSpark: Most Trusted Brands


Market research firm BrandSpark International today announced the 2017 BrandSpark Most Trusted Brands Award winners for Canada’s major services and retail categories, including brick and mortar and e-commerce.

“Shoppers look to retailers that they trust to deliver great value, strong selection, quality goods, and when online, timely delivery,” says Robert Levy, president of BrandSpark International. “The BrandSpark Most Trusted Awards give shoppers a chance to see which retailers are trusted by other Canadians. These endorsements are especially useful for shoppers who don’t regularly shop the category – particularly in e-commerce where many shoppers are still discovering the major retail players.”

Winners include:


Real Canadian Superstore

No Frills and Metro were second and third runners-up respectively.


Shoppers Drug Mart/Pharmaprix

Jean Coutu and Rexall were second and third runners-up.

Beauty & Personal Care:

Shoppers Drug Mart/Pharmaprix

Walmart and Sephora were second and third runners-up.

Mass Merchant:


Costco and Canadian Tire were second and third runners-up.



Walmart and Giant Tiger were second and third runners-up.

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