Hudson’s Bay Company plans to resurrect its discount retail chain Zellers, a decade after it shuttered most of the locations.
Hudson’s Bay says it will debut a new Zellers e-commerce website and expand its brick-and-mortar footprint within select Hudson’s Bay department stores across the country in 2023.
In a press release, the company says the relaunched Zellers will offer “a digital-first shopping journey that taps into the nostalgia of the brand.”
Zellers was founded in 1932 and acquired by HBC in 1978. By the late 1990s, the chain had about 350 locations but then began to lose ground to big box competitors. In 2011, HBC decided to sell the majority of its Zellers stores to Target Corp. HBC maintained some Zellers as liquidation outlets until 2020. Then in the same year, it opened a pop-up Zellers shop inside Hudson’s Bay department stores in Burlington, Ont. and in Anjou, Que.