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Industry NewsCanadian female-founded brand 'Betterwith Ice Cream' crowdfunding campaign underway

Canadian female-founded brand ‘Betterwith Ice Cream’ crowdfunding campaign underway

 lori_joyce_betterwith_ice_cream_headshot_1-2343017Founder Lori Joyce of BETTERWITH Ice Cream

Female-founded ice cream brand Betterwith Ice Cream has initiated its first crowdfunding campaign on FrontFundr to raise $250,000 by February 8, 2022.

What began five years ago for Betterwith Ice Cream Founder and CEO, Lori Joyce, as a quest to bring to market uncompromising ice cream made the old-world way with quality, transparency and intention is demonstrating 27 per cent YOY growth thanks to foundational partnerships and solid distribution across western Canada in more than 200 retail locations including Whole Foods Market, Safeway and Urban Fare.

With more than $1,000,000 projected revenue and an ambitious expansion to Ontario planned for 2022, new investments through FrontFundr will allow Betterwith Ice Cream to scale its growth and current production, heighten its awareness in the marketplace, grow store count and increase unit velocities while uniquely supporting the female-founded CPG business.

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