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Industry NewsCanadian Produce Marketing Association selects mentorship program rising stars

Canadian Produce Marketing Association selects mentorship program rising stars

The Canadian Produce Marketing Association (CPMA) has announced the participants of its 2022 Passion for Produce (PFP) program who will attend the Montreal convention and trade show in April.

PFP was created by CPMA in 2010 to provide rising stars in the produce industry with the opportunity to accelerate their professional development through a unique mentoring experience at the Annual Convention and Trade Show.

“We are thrilled to have so many rising stars from some of the leading companies within our industry,” says Ron Lemaire, President, CPMA. “PFP provides mentoring and education in a fast-paced but fun setting where participants learn through targeted mentoring sessions and networking events. This program also gives participants the opportunity to increase their knowledge beyond the scope of their current role within the industry.”

Over the three-day convention and trade show, PFP candidates are partnered with industry mentors for interactive sessions, networking events, and more to learn all they can about the fresh produce industry in Canada. PFP participants gain knowledge through first-hand experiences, discussions, and networking that empowers them to return to work with an enriched understanding and renewed enthusiasm for the produce industry. Candidates develop lasting relationships with mentors, fellow candidates, and other industry leaders that will guide them through their careers.

Passion for Produce participants

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