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Industry NewsCanadian Tire expands loyalty program

Canadian Tire expands loyalty program


Canadian Tire Corp. is renaming its loyalty program “Triangle” and extending it to its other retail brands later this spring.

The company says customers will now be able to collect and redeem Canadian Tire money across the Sport Chek, Mark’s and Atmosphere brands, in addition to Canadian Tire itself, Gas+ stations and at locations other than Gas+ stations.

Triangle will include the well known Canadian Tire loyalty money as well as two new branded MasterCards.

Customers will collect money through an app or a loyalty card, while purchases on the new MasterCards will earn additional money.

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