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Industry NewsCanadians willing to pay more for local/sustainable goods this holiday season: Survey

Canadians willing to pay more for local/sustainable goods this holiday season: Survey


The EY Future Consumer Index Survey finds that the overwhelming majority of Canadians (80 per cent) are considering sustainability when making purchasing decisions this holiday season and beyond.

Increasing pressure from all stakeholders to become more sustainable is pushing companies to pivot as Canadians pay more attention to retailers’ behaviours and operations. When choosing which business to shop at, the survey shows that consumers are looking for companies that are transparent about their environmental impact (71 per cent), while behaving ethically (70 per cent) and manufacturing sustainably (69 per cent).

While increased e-commerce penetration has been a major theme since the onset of the COVID-19 pandemic, over half (58 per cent) of Canadian respondents are planning to look for deals in-store, up from 36 per cent last year. For consumers shopping online this season, the top frustrations are expensive shipping (33 per cent), followed by product availability (27 per cent).


Key Takeaways:

  • 58 per cent of consumers plan to shop in-store this holiday season
  • Canadian consumers are spending less on goods they consider unnecessary
  • 71 per cent of respondents want businesses to be more transparent about their environmental impact
  • Shipping costs and product availability are listed as top frustrations this holiday season

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