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Industry NewsCarlton Cards: Keeping Canadians connected during Valentine season

Carlton Cards: Keeping Canadians connected during Valentine season


To expand the perception of consumers who may think Valentine’s Day is strictly a celebration of romance and sweetheart love, Carlton Cards has created an opportunity to expand the perception of predictable sweetheart sentiments by creating cards that share love with more people in their lives like friends or family members.
The expanded card selection is designed and to reach relationships and connections of all kinds, whether it is showing appreciation for a family member like a sibling, saying “Hi” to a distant relative, or gal pals exchanging Galentines. This approach is in response to consumers spending as much on non-romantic relationships (48 per cent) as on romantic ones according to the National Retail Federation.

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