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Industry NewsCelebrating our heroes on Grocery Heroes Day

Celebrating our heroes on Grocery Heroes Day


On July 19, thousands of people across the grocery industry celebrated the efforts of their heroes who continue to work tirelessly to ensure the safety and supply of food for all Canadians.

Earlier this year, Grocery Business Magazine initiated Grocery Heroes Day to commemorate the people in this industry, from in-store, warehouse and distribution workers to CPG manufacturers and produce growers and suppliers. Retailers, suppliers, the Government of Canada and provincial governments across the country have thrown their support behind this special day.




In the upcoming issue of Grocery Business, we will share how many celebrated the day. Many companies did not wait until July 19 to celebrate and have been recognizing their heroes leading up to the official celebratory day. Here is a sample of how some companies recognized people on Grocery Heroes Day, July 19.

Walmart Canada

In addition to celebrating with special events across all its stores on July 19, Walmart Canada created a special video for Grocery Heroes Day and updated its social media and website banners to highlight its staff.


Longo’s celebrated the day by creating a contest shared via social media leading up to July 19 asking people to nominate their grocery hero.

Country Grocer

Country Grocer celebrated the day by providing staff with a free taco lunch and gave away gift baskets and gift cards throughout the day.

49th Parallel Grocery

49th Parallel Grocery’s communication coordinator Connie Cameron told Grocery Business that the B.C. grocer provided lunch to staff in all of its stores, frozen treat trucks on-site and gifts for all of them. In addition to posters the company created to decorate all of its stores, it also developed stickers for staff to wear on July 19 to recognize them.

The Village Grocer

The Village Grocer recognized staff in its weekly feature ad and hosted a BBQ lunch for its 140 employees. The day ended with special treats for all of them.

Denninger’s Foods of the World

The Ontario grocer celebrated with a staff recognition day that included a free lunch and t-shirts with the Grocery Heroes Day logo, as well as recognizing their heroes in posters and via social media.

I-D Foods

Fulvio Bussandri, CEO of I-D Foods Corp. together with his staff, have been publicly recognizing some of its own heroes from coast to coast on social media with special recognition posters profiling a series of individuals.

Mother Raw

Mother Raw asked its broker representatives to nominate workers for the title of “Grocery Hero.” Of the many nominated, two were selected for the “Mother Raw’s 2021 Grocery Heroes Award.” The two winners, who both work in the dairy section of the store where some of the Mother Raw products are found are Matthew, dairy manager at Longo’s in Guelph, Ont. and Varak, assistant dairy manager at a Longo’s in Toronto.

Many companies, such as AgropurBimbo Canada, Giant Tiger, PepsiCo Canada, and Corby Spirit and Wine have created special thank you videos to share on their social media platforms.

Keep an eye out for the September/October 2021 issue of Grocery Business for more information on how industry said “thanks” to their grocery heroes.



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