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Industry NewsCHFA Q&A with Aaron Skelton

CHFA Q&A with Aaron Skelton


A Sneak Peek at NEXT by CHFA

In less than a month NEXT by CHFA is taking place, a groundbreaking virtual event focused on food innovation we know you are going to want to attend. In this interview Aaron Skelton, CHFA president and CEO, shares some of the details of what you can expect, what you don’t want to miss and why if you have not already, you should register today.

What is NEXT by CHFA?

NEXT by CHFA is a solution to a problem we are all facing on how to connect with others, discover what is truly innovation and get access to the resources that will help to accelerate your business. This event will bring together the trend makers, trend setters and trend accelerators with approximately 50 curated exhibitors and a Speaker Series that should not be missed!

Why should I attend?

If your business relies on staying ahead of the curve, knowing the next trend before it happens or collaborating with those that do, then this event is for you. If you are a retailer, manufacture, supplier, investor or service provider, there is truly value in hearing from those that are setting the course for what comes next.

What will I get out of it?

Inspiration. Connection. Insights.  You will leave inspired by what’s coming, connected to those who are making it happen and a new understanding of how to bring that value back to your business.

What is the one I should not miss?

Besides the obvious answer our keynote, Dr. Morgaine Gaye a Food Futurologist, you definitely don’t want to miss our Level Up Mentors Forum.  This is the place where young brands will present to a panel of mentors, to gain advice on everything from positioning, to packaging, to pricing. The forum will serve to connect people, increase knowledge and build brands. 

The panel includes a distributor, a retailer and an investor, providing different viewpoints and a wealth of knowledge that could take months or years to earn on their own. This is an amazing opportunity for both mentees and spectators to learn from our industry leaders and pioneers. Join us at 11:00 a.m. EST and 3:00 p.m. EST for the presentations and then tune in at 5:00 p.m. when we will announce the winner of the Innovation Award, which will be presented to the brand that the mentors have identified as Most Innovative New Product.

What kind of product innovation can I expect?

The unexpected. Innovation within products themselves, packaging, delivery methods, we tried to leave no innovation stone unturned. This includes, novel functional beverages to the latest in plant based nutrition and grab-and-go snack innovation your customers will looking for.

How do I register?

This is the easy part. Head to or send us an email to [email protected] and we would be happy to help you through the simple registration process.  Looking forward to seeing you there.

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