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Industry NewsChoices Markets commits 100% to Ocean Wise seafood

Choices Markets commits 100% to Ocean Wise seafood


Thursday, July 6, 2017

Vancouver-based Choices Markets has reaffirmed its commitment to sustainability, and will now only sell fresh seafood that is recommended by the Ocean Wise seafood program.

Choices Markets joined the program in 2011 with a smaller selection of Ocean Wise seafood products, and has steadily been working towards a goal of being completely sustainable.

“Across the chain, Choices will now offer customers more than 20 different Ocean Wise recommended products at their fresh seafood counters. The selection includes everything from B.C. wild sockeye salmon to Arctic char, halibut, cod, organic farmed sturgeon and prawns.

“Choices has always prided itself on being a business with a sustainable approach to everything we do, and what better way to show this to our customers than by becoming an Ocean Wise leader?” says Alex Iasinskyi, Choices Meat Operations Manager.

Choices is the first retail chain in B.C. to switch all of its fresh seafood to Ocean Wise recommended items. Across the country, there are six retail partners that offer a completely Ocean Wise seafood selection. Ocean Wise has 140 partners in total that offer a 100 per cent sustainable selection.

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