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Industry NewsConsumers want to purchase in-store: Report

Consumers want to purchase in-store: Report


Canadians plan to get back into grocery stores even more after the pandemic, according to a new global report by IMI International.

IMI’s latest survey, “2021 Global Recovery Wave 1”  included input from 39 countries, including Canada. The report shows that Canadians’ intention to shop at grocery stores and in retail store is growing. As of February 2021, 32 per cent of Canadian survey respondents said they intended to shop at grocery stores versus 23 per cent last November 2020 and 15 per cent in September 2020.

And while Canadians intend to do more grocery shopping in the coming months, price continues to be a factor with shoppers still looking for the lowest priced items. “This compels brands, products and services to immediately drive their unique value equation to capitalize on the recovery and move away from commodization,” notes IMI in the report.

IMI’s report is the latest in an ongoing series of reports highlighting the global impact of the pandemic. The results of its next study, “Global Recovery Wave 2” will be released April 1.

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