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Industry NewsCPMA introduces #Fresh20 campaign

CPMA introduces #Fresh20 campaign


CPMA’s Half Your Plate program has introduced its #Fresh20 campaign, an updated version of its ‘What can $10 get you?’ campaign to encourage Canadians to eat healthily.

The Half Your Plate program is a healthy eating initiative; the program provides consumers with simple and practical ways to add a variety of produce to every meal and snack.

Through the #Fresh20 campaign, the program aims to raise awareness of the variety of fresh fruits and veggies one can get for $20. Each week, the campaign will feature a different Canadian city highlighting fruits and veggies an individual can get in several snacks and side dishes.

“Canadians have become more aware of the importance of eating fresh fruits and vegetables,” said Ron Lemaire, CPMA President. “Most of them look for ways to make healthy choices. However, the current environment where we are talking a lot about high food prices and supply chain disruptions can be confusing for some consumers. With the #Fresh20 campaign, we want to show Canadians that fresh produce is still affordable and accessible.”

To learn more about CPMA’s Half Your Plate program and the #Fresh20 campaign, visit the Half Your plate website.

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