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Industry NewsCPMA starts off the parliamentary session with Half Your Plate Breakfast

CPMA starts off the parliamentary session with Half Your Plate Breakfast


The Canadian Produce Marketing Association (CPMA) kicked off the fall Parliamentary session on September 22 with a successful Half Your Plate breakfast with parliamentarians.

Co-hosted by senator, Rob Black, the event featured guest speaker Jill Burns, a registered dietitian with the Ottawa Food Bank, and focused on the importance of prioritizing food production and access to fruits and vegetables for all Canadians.

“We know that close to 80 per cent of Canadians are not eating enough fruits and vegetables leading to significant health consequences, ” said CPMA president, Ron Lemaire. “The federal government has an important role to play in ensuring that access to healthy food is a priority in legislation, policy and crisis management, which can also support Canada’s commitment to achieving the UN Sustainable Development Goals.”

Half Your Plate is a CPMA educational program that educates Canadians of all ages about the importance of fresh produce consumption and encourages them to fill half their plates with fruits and vegetables, a key recommendation in Canada’s Food Guide. The program provides consumers with simple and practical resources to help them add a variety of produce to every meal and snack to improve their health.

In addition to a healthy breakfast buffet, event guests were provided with Half Your Plate resources to share with their constituents.

Visit the Half Your Plate website to learn more.

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