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Danone partners with street artist to promote diversity


Danone Canada and its new Light & Free yogurt brand is partnering with Canadian street artist Scott Martin to help promote diversity and self-expression.

Scott Martin, also known as “Burnt Toast,” has created a hand-painted mural that will be on display at Toronto’s Stackt market on Bathurst Street until September 25. He has also created limited-edition product packaging for the brand’s Watermelon, Cucumber and Lime flavour.

“Light & Free is all about offering consumers a delicious yogurt option that allows them to break free from unconventional flavours while celebrating all forms of positive self-expression and the beauty in the diversity around us”, says Jeremy Oxley, vice president marketing, strategy & insights at Danone Canada. “Burnt Toast is a Canadian artist who seeks inspiration from individuality, and this made him the perfect partner to help tell the Light & Free brand story. We’re so excited to work with him and provide him with a platform to fuel Canadians’ passion for expressing their realest, most authentic selves.”

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