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Industry NewsDine and Dash: Amazon makes it easier to buy groceries online

Dine and Dash: Amazon makes it easier to buy groceries online


Thursday, January 26, 2017

Amazon is making it easier for its Prime customers to shop for groceries online by placing digital replicas of the Dash ordering hardware on its home page so that shoppers can quickly place orders for products.

The physical Amazon Dash buttons are key fob-like Wi-Fi-enabled buttons that Prime members place around their homes and that are linked to their Amazon accounts. The buttons are brand specific, for example, Tide laundry detergent or Charmin toilet paper. Every time a Dash button is pushed, the product is reordered and delivered to the customer’s home.

Now Amazon has added the Dash “button” function to and the Amazon Shopping app, according to an Internet Retailer report. A module labelled “Your Dash Buttons,” displays any Dash button the Prime shopper may already have linked to their Amazon account, and it adds others for products previously ordered that typically need replenishment, regardless of whether a physical Dash button is available for that brand or product.

Amazon calls the on-screen Dash buttons “personalized shortcuts to reorder all your favorite products.” At launch, Amazon created the added buttons based on consumers’ shopping histories. However Prime customers can now create their own such buttons and see them displayed on their home page or in the app. An “add to your Dash Buttons” message appears beneath the “add to cart” button on every Prime-eligible product page.

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