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Industry NewsDoritos launches Raptors marketing campaign

Doritos launches Raptors marketing campaign

180112-mlse-0020-5986927Ketchup Season: Doritos launches Raptors campaign

Doritos Canada has launched a Toronto Raptors centred marketing campaign featuring the relaunch of the brand’s Ketchup Tortilla Chips. Under the “Ketchup Season” tagline and logo, the campaign hits store shelves as the Raptors compete in the NBA finals for the first time in team history.

PepsiCo, owner of the Doritos brand, signed a marketing deal in 2015 that made its brands the official foods and beverages of the NBA.

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